Apple and Google ask a company for a D-U-N-S number before it can publish apps in its own name. Getting one is free, but the form is unfamiliar, the details must match your company registration exactly, and the wait can hold up a launch. We do it for you — free with any app we build.
A D-U-N-S number is a free nine-digit business identifier from Dun & Bradstreet. Apple needs one for an organisation account in the Apple Developer Program, and Google needs one for a new Google Play Console organisation account. Asli One checks whether your company already has one, applies for it in your exact registered name and address if not, follows it up, and then opens your Apple and Google developer accounts in your company's name. It is free with any mobile app project we build; on its own, we quote it.
From “what is a D-U-N-S number?” to your first app live in both stores.
Many companies already have a D-U-N-S number without knowing it. We look yours up first, so you do not end up with two records that disagree.
The legal name and address must match your certificate of incorporation (or GST/MCA record) letter for letter. A mismatch is the most common reason Apple or Google sends an application back.
We file the free request, answer Dun & Bradstreet's verification questions with you, and chase it until the number arrives.
If your company already has a D-U-N-S record with an old name or address, we request the correction so the stores accept it.
Apple Developer Program and Google Play Console, both in your company's name with you as the owner. We join as team members to publish.
Signing, store listings, review responses and release — the same work described on our mobile app development page.
The timings Apple and Google publish themselves. Their own account reviews come after and have no fixed timeline — which is why we start this on day one of your app project.
| Step | Typical time |
|---|---|
| Look up an existing D-U-N-S number | Same day. If your company has one, we skip straight to the developer accounts. |
| New number from Dun & Bradstreet (Apple route) | Up to 5 business days, then up to 2 more business days before Apple can see it (Apple). |
| New number for Google Play | Up to 30 days, according to Google. |
| Apple and Google account review | Not published. Usually days; sometimes longer when they ask for documents. We answer them for you. |
Price: the D-U-N-S number is free from Dun & Bradstreet, and our help is free with any mobile app project Asli One builds. If you only need this step, ask us for a quote. Apple's yearly developer fee and Google Play's one-time registration fee are paid by you directly to them. We do not sell paid “fast-track” D-U-N-S services. GST is added where it applies.
A nine-digit company identifier issued by Dun & Bradstreet. Apple and Google use it to check that a business publishing an app is a real, registered business, and that the name on the store listing is really yours.
Apple asks for it when a company enrols in the Apple Developer Program as an organisation, and Google asks for it when a company creates a new Google Play Console organisation account. Without it, the app can only be published under a person's own name.
No. The number itself is free from Dun & Bradstreet. Paid “fast-track” offers exist, but Apple says expediting does not shorten its own waiting period, so we do not recommend paying for one. Our help is free when we build your app; on its own, we quote it.
Apple says to allow up to 5 business days for Dun & Bradstreet to issue the number and up to 2 more business days before Apple can see it. Google says the process can take up to 30 days. Apple's and Google's own account reviews come after that and have no fixed timeline, so we start this on day one of your app project, not the week before launch.
Dun & Bradstreet can list many kinds of registered businesses. Apple, however, accepts organisation enrolment only from legal entities such as a Private Limited company or LLP; a sole proprietor normally enrols as an individual, and the app then shows the owner's name. We check your registration and tell you which route applies before anything is filed.
Yours. The D-U-N-S record, the Apple Developer account and the Google Play account are all in your company's name, with you as the owner. We are added as a team member to publish for you, and you can remove us at any time.
You pay them directly to Apple and Google — Apple's developer programme is a yearly fee and Google Play is a one-time registration fee. We never collect those fees on their behalf.